Why “opt-in” Is Really The *ONLY* Game In Town!
May 2nd, 2010 by admin
So what’s all this fuss we keep hearing about “opt-in” email then?
Well to put it simply, unlike “Junk or Spam” email, “opt-in” means you’ve explicitly received the recipient’s permission to send them your message. In other words your readers have specifically signed themselves up to your publication, and the difference can be like dynamite!
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