Why “opt-in” Is Really The *ONLY* Game In Town!

So what’s all this fuss we keep hearing about “opt-in” email then?

Well to put it simply, unlike “Junk or Spam” email, “opt-in” means you’ve explicitly received the recipient’s permission to send them your message. In other words your readers have specifically signed themselves up to your publication, and the difference can be like dynamite!

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